After working as a car salesman, Milwaukee native, Gordon Boucher, established the first Gordie Boucher Lincoln-Mercury dealership in West Allis, Wisconsin in 1977. Boucher’s dealership business has flourished since day one. Today, Boucher owns and operates 17 automotive dealerships specializing in the sales and service of both new and old vehicles in southeastern Wisconsin along with 4 Auto Body Repair shops & Paint Centers. Boucher is a family business with Boucher’s two sons, Frank and Gordie, Jr. along with his daughter, Julie Boucher Sellars, managing the day-to-day operations.
Boucher Auto Body Repair & Paint Centers offer maintenance and repair service on all makes and models; both import and domestic. Our auto body shop technicians have full access to manufacturer diagnostic specialists in order to remove any guess work from the collision repair process. Our ASE and manufacturer certified body shop technicians are able to answer auto body questions and offer suggestions about any of your vehicle’s functions or features.
Boucher Auto Body Repair & Paint Centers looks forward to working with you. We know it is stressful to need repair work for your vehicle and that is why we strive to give you the best customer service around to ensure you have a great experience at Boucher. We proudly serve southern Wisconsin including: Milwaukee, Waukesha, Racine, Janesville, Beloit, Greenfield, West Allis, Pleasant Prairie, Brookfield, New Berlin, and our newest location in Thiensville, WI!